Position: Managing Director

Branch: Brisbane

Dan is a visionary which is the main reason for Prime’s current stability and growth. He regards all employees as his extended family and is highly regarded for this. Dan enjoys nothing more than working out a technical problem with one of his tradies.

Phone: 0418 183 636


Position: Corporate Manager

Branch: Gladstone

Les is a qualified accountant and is responsible for finances, accounts, forecasts and budgets. Les has many years of ‘life’ experience and is used as a mentor to the new wave of decision makers.

Phone: 0407 163 562


Position: General Manager

Branch: Gladstone

Joe is Prime’s leader and has been with Prime for 18 years. He has a background as an electrician working both alone in the bush and for major industrial plants. So not surprisingly Joe is strong on safety, taking responsibilities and meticulous on detail. Joe leads by example!

Phone: 0419 721 681


Position: Office Manager

Branch: Gladstone

Deb is Prime’s ‘go to’ person. Be it advice on payroll matters, HR issues, IT problems or a good dose of encouragement and support. Deb has strong experience in administration and accounts.

Phone: 07 4976 8110


Position: Shutdown Logistics Manager

Branch: Mackay

Kyle has a background of managing workshops and branch operations in the equipment rental sector and is ideally suited to oversee Prime’s shutdown and logistics division.

Phone: 0407 386 062


Position: Emerald Branch Manager

Branch: Emerald

Michael brings to Prime over 27 years of hire Experience. He enjoys the challenges associated with branch start up and change management.

Great with clients and exceeding their expectations. Exceptional Customer Service is what drives him.

Phone: 0412 541 822

Email Michael


Position: Gladstone Branch Manager

Branch: Gladstone

Craig brings to Prime many years experience on the floor maintenance with heavy industrial equipment. His pragmatic approach to his job enables customers ‘to get what they need’ and for him to be an effective leader for his branch.

Phone: 0447 752 199


Position: Roma/Wandoan Branch Manager

Branch: Roma/Wandoan

With over 40 years of working in the Mining and Industrial sectors within both the mechanical and production disciplines Steve is a natural leader with a proven track record motivating teams to successfully deliver projects on time and within budget.

Phone: 0488 088 876


Position: Mackay Branch Manager

Branch: Mackay

Larry brings Prime Rentals over 24 years of experience in the hire industry. Having previously managed workshop’s he knows the importance of supplying well maintained and well presented equipment for hire. He has a can do attitude and will make it happen to supply the customers with their needs. No job is too small or too big.

Phone: 0419 319 494

Email Larry


Position: Brisbane Branch Manager

Branch: Brisbane

Simon boasts a broad range of experience with 12 years in industrial hire industry. He is trade qualified with a background in repairs and modifications to vehicles, vessels and machinery. Simon is easy-going, with a can do attitude and prides himself on his “make it happen” attitude and finding solutions to fulfil client’s needs.

Phone: 0437 088 876