Are you looking for an equipment hire company that can deliver the equipment you need at a competitive price?
… has one of the largest family owned rental fleets in Central Queensland?
… offers short term and long term hire options?
… and, supports the local region?


Look no further than Prime Rentals for your complete equipment hire solution!


Prime Rentals’ range of equipment is second to none in the industry – for dependability and reliability resulting in time and money savings for you. Working predominantly within the Mining, Industrial, Construction, Building and Maintenance Industries, Prime Rentals has expanded its range of equipment to suit the developing customer base. If you require equipment to get the job done right the first time, talk to one of Prime Rentals friendly consultants to find a solution to suit your needs.


Prime Rentals operational fleet is built on the strength of some of the world’s largest equipment manufacturers, offering you quality products for the job. With Prime Rentals quality philosophy being based on utilising the best equipment, the best processes and the best personnel to achieve results, you are guaranteed satisfaction with the products and services on offer.




We are the leader in equipment hire, consistently delivering quality products and services and recognised by our clients as the “Company of Choice”.




Prime Rentals has experienced tremendous growth in recent years since establishing in 1995. Now with one of Central Queensland’s largest family owned rental fleets with established branches based in Bowen, Brisbane, Emerald, Gladstone, Mackay, Moranbah and Rockhampton, Prime Rentals offers a range of short and long term equipment hire options to suit your requirements with a large range of equipment for hire or sale at competitive rates.



Prime Rentals is committed to sustainable growth through strategic leadership in areas of financial management, safety, operations, the environment and human relations.

We aim to:

  • Provide our clients with quality products and services to meet their expectations.
  • Nurture and encourage our people to reach their potential through training, knowledge, team work, experience and professionalism.
  • Maintain a culture of continual improvement in an environment of open and honest communication in all dealings.





At Prime Rentals…..we believe…..

  • In quality and consistent Leadership.
  • In fairness, equity, and respect toward all others.
  • In providing a safe and secure environment for all stakeholders
  • We all share responsibility for the success of our team and for the company as a whole.
  • Our positive work culture achieves sustained professionalism and commitment to our clients.


Our core business philosophies and values have remained constant since the commencement of our business.  We firmly believe our conduct as a responsible and ethical trader has underpinned much of our success over time.